EIS InsightsConsumer Technology

Classroom Software Bought During the Closures Now Has to Earn Its Renewal

School systems bought educational software at emergency speed when classrooms closed, often with temporary money and little time to compare options. Those subscriptions are now coming up for renewal against ordinary budgets, and districts are discovering how hard it is to decide…

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EIS InsightsConsumer Technology

A Phone Bought Today Could Still Be Getting Updates in 2033

Several major smartphone makers now promise software and security updates for around seven years, and regulators in some regions are setting minimum support periods. Longer support is changing how people buy phones, how the resale and refurbishment market works and how manufactu…

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EIS InsightsConsumer Technology

Smart TVs Now Make More Money Watching You Than Selling You the Hardware

Television manufacturers have quietly become advertising and data companies that happen to sell screens. The hardware margin shrank on purpose, because the real profit now comes from what the television watches after you turn it on, not from what it actually cost to design and b…

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EIS InsightsConsumer Technology

Owning a Product No Longer Means Controlling What It Does

Cars that charge monthly for heated seats, smart-home devices that lose functionality when a company shuts down its servers, and appliances that gate basic features behind an app subscription all point to the same shift: purchasing a physical product increasingly buys access to …

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Consumer Technology