For about fifteen years marketing could claim to know exactly what its money bought. Privacy regulation, platform policy and browser changes have dismantled that chain in stages. What is being lost is not accuracy, since the old number was reliably wrong, but a shared fiction th…
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AI-assisted sales outreach tools can now generate thousands of emails a day that each reference a recipient's company, role, and recent activity in specific, individual-sounding detail. Reply rates across the industry have been sliding anyway, because recipients have learned to …
Read insightFor about fifteen years marketing could claim to know exactly what its money bought. Privacy regulation, platform policy and browser changes have dismantled th…
AI-assisted sales outreach tools can now generate thousands of emails a day that each reference a recipient's company, role, and recent activity in specific, i…
